Indurama is an Ecuadorian company dedicated to the manufacture and sale of white goods and kitchen supplies since 1972. The growth of the company has allowed expansion in the Peruvian and international market in more than 20 countries throughout the Latin American region. Currently located among the first in the Peruvian market.
OBJECTIVE
Design a landing page for the Experience Center, where the user could obtain information, access the virtual tour and product catalog, and a brand recipe book. The main objective of the website was to show its products in a more real environment (simulating a home) in person and virtually through the Tour and highlight the guarantee that the customer obtains when purchasing one of these.
I followed the visual identity of the brand applying the instructions and limitations of the brand manual.
Since the brand wanted to convey a “premium” experience, I focused on using “black” as a base and light blue and gray as complementary colors. Use the images provided by the client as the greatest graphic resource to achieve the visual objectives (display of environment and products),
For the structure, I based myself mainly on responsive design (requirement) so I distributed the information in sections and blocks. I applied color filters and images to the backgrounds for differentiation and dynamism in the design, and I relied on the use of boxes of different styles (frames, plans, images) to organize content. Finally, I used direct and watermarked iconography to support reading and design-fill spaces.
The Indurama Experience Center is a project launched to show the new line of products and its services, focusing on the experience at home through tours to its demonstration stand.
