Autohero (part of Auto1, a leading digital automotive platform in Europe for the online purchase and sale of vehicles), with headquarters in Germany, offers its private and professional customers throughout Europe a quick and easy way to buy and sell vehicles.
OBJECTIVE
Update the informative and visual content of specific sections of the page (commerce area) and get a more modern and playful look, maintaining the structure and guidelines specified by the client.
Problem! The main problem was the limitation of space/structure since a specific number of columns and order had to be maintained. The specifications of the brand manual were followed, following the color patterns, styles, spaces, and sizes.
On the other hand, the different languages must be taken into account, ensuring that this does not affect the visibility or positioning of the content.
The design relied heavily on visual content, iconography, and graphic elements to facilitate reading and understanding of messages. Motion and effects (parallax) were added to some images and icons for more dynamism. Cross positioning and frames were used to give more differentiation and variation between sections/pages.
