Cookie Dogster is a Peruvian company that handcrafted cookies for pets of great nutritional value and excellent flavor. No flavors or additives. They are conserved through a process of dehydration that does not alter the nutrients. Perfect to puff up and reward your pet.
My task was the redesign of the product packaging.
I drew two characters in silhouettes (cat and dog) that would serve as type indicators and the visual axis of the design. Since there were 8 different presentations, I decided to mark the essence of each flavor well by applying whole colors and their variations to each one, also played with different fonts for the titles and descriptions to form compositions that are different but “breathe a similar air between them”.
The client wanted a clean, modern design that stood out. So, I chose white as the base color (it is not regular in the country nor direct competition) and a palette of bright colors and variations that contrast with the background and draw attention. Finally, being a product for pets, I lean towards a playful and childish style (based on the Peruvian concept: Dogs are the babies and conceited beings at home).
The design structure is made up of 3 blocks for both sides of the packaging. For the illustrations, I went for a flat design, without shadows or lines. Basically, lettering and decorative elements as support (flavors/inputs and shapes).
The objective was to maintain the content of the packaging but redesign it in a way that gave more life to the product and expressed the brand concept, in addition to prioritizing the differentiation of flavors (in the old packaging there were only two colors, blue and red).
