The High End is the global commercial division of Backus AB InBev (leading company in the beer industry in Peru) and is in charge of the sale and strategy of the premium brands of Backus Peru, having as main products Corona, Budweiser and Stella Artois.
Unión de Cervecerías Peruanas Backus y Johnston S.A.A., is the leading company in the beer industry in Peru. It has 5 beer production plants located in Lima, Arequipa, Cusco, Motupe and Pucallpa; as well as a Malting and a mineral water plant. It has a portfolio of 18 national and international brands.
The High End is the global commercial division of Backus AB InBev and is in charge of the sale and strategy of the premium brands of Backus Peru, having as main products Corona, Budweiser and Stella Artois.
For this project, the aim was to give the brand a concept and personality, which is why two characters were created who portray the spirit of the brand.
A color was assigned to each package to generate differentiation and decorated with A color was assigned to each package to generate differentiation and decorated with A color was assigned to each package to generate differentiation and decorated with A color was assigned to each package to generate differentiation and decorated with
For this project, the aim was to give the brand a concept and personality, which is why two characters were created who portray the spirit of the brand.
A color was assigned to each package to generate differentiation and decorated with
For this project, the aim was to give the brand a concept and personality, which is why two characters were created who portray the spirit of the brand.
A color was assigned to each package to generate differentiation and decorated with
