Avinka, chicken specialists in Peru. Avinka is a brand of the Santa Elena Group with more than 25 years of experience in the poultry industry supplying the most demanding customers. They offer not only freshness, but also high standards of hygiene because they know how important it is for the costumers to feed and others healthily.
Artisan is Avinka's Premium brand. It differs for the higher quality of its products and the natural breeding (without antibiotics) of its birds, making it more beneficial and healthy for consumption.
The communication sought to focus on the product and the logo as central elements, relying on the campaign messages and the isotype as a visual resource. The objective of branding was visibility and recognition of the brand. My work was composition design using graphic elements for print and digital media.
The branding was composed of two types, empty (design for furniture, labels, tags, and points of sale, composed of logo or isotype, background) and graphics (flyers, posters, advertisements, among others, this was a regular design composed of elements and images).
The design was made following the graphic line and values of the mother brand's manual (Avinka) but was played with colors and shapes to give it its own identity and style.
The objective of the campaign was to launch the Premium Line by Avinka, Artesanal and generate brand presence through different media and the "family" brand message.
My role was graphic design for implementations and furniture in supermarkets and distribution markets. Positioning and visibility will be key, so the locations were established before carrying out the base design.
Designs were made for various types of media, among which stand out: Jalavista, display cases, pallets, among others.
There was high promotional activity in digital media. I made the communications for social networks (Facebook and Instagram) designing visuals that express the campaign concept and meet the communication objectives.
The design focused mainly on the retouching of images and composition of the content and then adapting it to the different formats and measurements.
