Pizza Hut is a chain of restaurants known for its menu of American Italian cuisine, which includes pizza and pasta, as well as side dishes and desserts. Pizza Hut has 18,703 restaurants around the world, making it the largest pizza chain in the world in terms of locations.
The brand has rules and limitations for the design and application of graphic elements, the content had to follow specific standards, hierarchies, and sizes, so following the graphic line of the brand book (printed/digital) was essential.
The client provided all the visual elements used in the graphics so my work focused on graphic composition and combination.
The menu design was made up of 4 columns. Boxes and shapes were used and manipulated to separate content, spaces were taken into account for images of dishes (not pizza), and decorative vectors and icons were used as support. I tried to avoid repetition so that the “reuse” of elements is not noticed and generate differentiation in each column to obtain a dynamic and entertaining design.
For external content, the graphics composition is divided into 4 main parts: Headline, price, information (variable), and product. These elements are essential and are the axis of external communication.
Color boxes and shapes are a resource for contrast, the product/pizza is positioned once the information has been placed and should not be visually affected.
Generally, the background should be light in tone, looking for a floor.
In flyers and posters, the design is focused more on the product and allows a little more creative freedom, being able to apply different color options and product applications without affecting the essence or line of the brand. The structure and visuals will depend on the promotion or message.
I designed promotional posts on social media following the same guidelines and rules applied to flyers and posters. The content was adjusted to specific measurements and repositioned.
