The DCO is a contemporary hotel with its own personality, purity and discreet Hip elegance. Added to this is a special atmosphere created inside that makes it a chic and very relaxed space, and the most splendid beach location, in addition to a series of unique features and services.
OBJECTIVE
Design the page's user interface (4 sections), following the information proposal and specifications provided by the client.
The aim was to provide more credibility by aligning the general visual identity of the brand, improve its online presence by differentiating itself from the competition (most of the competition does not have an online presence - context), and add an alternative for communication and booking for the client.
By not having an established identity, I could add elements without affecting the visual essence, so I added two alternative colors (a variation of turquoise and sand) to give it a more "beachy" feel and more options for applying it to the design.
I decided to use different types of fonts to achieve the "Hip-Vintage" style that the client wanted to convey.
Following the desired style, I tried to simulate "old photographs" using white frames in the images as a resource. I added shapes (small notches) in the separations to give more dynamism to the design. Finally, I retouched the images to correct imperfections, generate more contrasts with the backgrounds and texts and obtain a warmer tone.
