Buscatusalon.com is a search engine/tool that collects online data focused on the personal care and beauty sector (beauty salons, spas, hairdressers, among others), aimed primarily at the female public in Peru.
Objective
Objective Design the interface of a simple page that works as an intermediary/hub between the search engine and the user. In addition to being a guide, its function is to be an informative medium for unique promotions and discounts from associated brands/companies
I didn't have a visual identity (just a logo) as a guide, so I was allowed to propose and define the style for the aesthetics of the page, following the client guidelines and taking into account the internal objectives of the brand.
I took several brands in the sector as a reference to having greater clarity on the use and application of colors, styles, and images. Since it was aimed primarily at women, I leaned towards the use of pink, turquoise and other pastel colors for details, and contrasted everything with brown (a color used a lot in different beauty brands or products).
