San Ignacio de Loyola Educational Corp is an educational corporation with more than 50 years of experience, providing quality education from preschool to graduate and doctoral programs.
OBJECTIVE
Design a web space that serves as an information hub for the corporation and its subbrands, aimed at executives and potential investors.
The aesthetics were wanted to convey the visual essence of the corporation and unify the identity of the sub-brands into one.
I was guided by the brand's physical brandbook to define the digital visual identity. All the subbrands had a very strong identity, so I proposed a unique color variation (blue/turquoise), gray as a support, and white neutral as a base.
For the structure, I distributed the information between 1 and 3 columns and organized it in blocks and boxes, which allowed a more orderly and clean design.
I opted for a corporate style, I took the websites of each sub-brand as a reference to have an idea of the positioning of elements and design in general and to achieve the style desired by the client.
Other decisions regarding information content and design were made in response to user research.
Face-to-face interview conducted with 14 users (m/f 45-55yrs).Relevant information of interest / Content Points information / Suggestions
A card sorting activity was carried out based on the suggested content and focused on information organization and hierarchy.
A/B Test to define the visual appearance and composition of elements. Regulated by company leadership.
