Rutas del Pisco is an activity and service carried out by the agency that bears the same name, located in the city of Ica-Lima, they are in charge of providing local tours where you can taste the different types of pisco,know their story, and walk through the vineyards.
I had the opportunity to create the logo and design part of the corporate identity of the company/agency.
The objective was to create a logo that shows the service, that is attractive, simple, and modern.
Indications were given about the possibilities and limitations of the number of items, and colors, among others.
For the logo, i combined three elements that summarize the brand:
The grapes, the fruit with which the Peruvian pisco is made, the dunes that form in the desert, and the sun since the city of Ica is known as "The City of the Eternal Sun ". Also included everything in a location symbol to try to centralize the idea of routes.
The design for the corporate identity and merchandising was a bit limited since it had to be simple (taking into account printing and production costs) so I used the base color of the isotype as support and used the least amount of images possible (when it was necessary). At the same time, I focus on ensuring that, in possible cases, the images are as striking as possible and highlight the vineyards.
