Solution Telemedicina
Client: Solutions Telemedicina
Role: UX/UI Designer
Year: 2021
Solutions is a web platform focused on specialized medical assistance, online appointment service, and management. The application was launched in 2021 as an alternative means of providing medical care due to the high demand caused by the COVID-19 pandemic, which caused medical centers and hospitals to become saturated and prevented many people from having access to a doctor or health services.
We innovate to take care of your health.
Project Goals
Design an easily accessible web platform (linear responsive) that connects patients and doctors, allowing fluid communication between them and facilitating assistance and medical appointment management processes.
Research
Due to the restrictions caused by the pandemic and the short time to complete the project, I had to limit myself to researching only online and from my home.
Competitive Analysis
To define direct competition more clearly, it was necessary to understand that all 8 general medical centers proposed offered online services with the possibility of managing live virtual appointments, so the specialties offered, fee costs and the prestige of the centers were also taken into account.
Competitive analysis focused on the strengths and weaknesses of the services offered by the competition and helped to identify errors, and possible improvements and learn more about the industry and its potential users.
Interviews & User Insights
I conducted 12 one-on-one interviews with the two types of users (7 patients and 5 health professionals). The objective was to understand their motivations for use, service needs, frustrations, and possible functionalities for the user. It was found that:
Virtual appointments are made through an external platform.
Communication and delivery of documents between users is mainly done via WhatsApp.
The registration and appointment scheduling processes are annoying and very long.
COVID-related services are prioritized, leaving aside other specialties.
No availability of schedules or doctors.
There are no options for direct prior communication between doctor and patient.
Persona
The conversation and insights helped us to create and personify our users, creating a persona that allowed us to understand their behavior a little more in-depth.
Card Sorting
To define the hierarchy and importance of information and content, card sorting was carried out with a mixed group of users. This helped to lay the foundations for the site map and to have a clearer idea for the construction of the navigation flow.
The possibility of generating and delivering/receiving a prescription in PDF format from the platform is necessary.
It was agreed that the most important thing is to be able to schedule and have a virtual consultation.
There was a high level of indecision among participants when discussing costs and the nullity of the insurance.
The specialties offered must be those that are not available to the public due to the current situation.
Design
Solutions is a web platform focused on specialized medical assistance, online appointment service, and management. The application was launched in 2021 as an alternative means of providing medical care due to the high demand caused by the COVID-19 pandemic, which caused medical centers and hospitals to become saturated and prevented many people from having access to a doctor or health services.
Wireframes
I created low-resolution wireframes as an initial sketch and guide for component placement and space distribution. * These also helped us a bit to correct some informational content issues.
Design and Style
Based on the research results, we found that some industry-specific design and visual parameters must be followed and supported by previous studies.
We aimed to obtain a modern design with a serious tone that projects the medical experience and, above all, is direct and easy to navigate.
Understanding that there are some mandatory specifications regarding information content, the design has always focused on fluidity, so many selection options were used through radius buttons and selection dropdowns.
For registrations and questionnaires, we tried to distribute the content step-by-step to make it more organized so that the user does not have to swipe or scroll repeatedly.
At all times, we have tried to ensure that the user always has the necessary elements visible and at hand, easy to distinguish or differentiate, and that the interface is pleasing to the eye without losing the serious tone that the field of medicine requires.
I used Figma as the main tool for design and prototyping, and Adobe Illustrator for the creation of icons and vectorized elements. Also looked for inspiration and visual references from sites like Behance, Dribble, and Pinterest.
In this project, I not only had to design and see the creative aspect, but I also had the opportunity to get deeper into the research side. Directing the interviews and focus groups helped me improve my communication skills and understand a little more about the users' feelings in relation to their health and situation.
