Hoffmann-La Roche is a company dedicated to the pharmaceutical industry with more than 70 years in the Peruvian market, managing to maintain a leading position in the Peruvian market, as a result of the high performance of its products and human capital.
Hoffmann-La Roche is a company dedicated to the pharmaceutical industry with more than 70 years in the Peruvian market, managing to maintain a leading position in the Peruvian market, as a result of the high performance of its products and human capital.
* Hemophilia is a silent disease where blood clotting is altered. People who suffer from this disease bleed for a longer period of time so that in the case of children it can be dangerous.
BTL
Being the main objective of the campaign the awareness of the company personnel, internal branding activities were carried out as communication support.
SOCIAL MEDIA
Facebook was used as a support platform where weekly content was managed and uploaded.
