Diamante Perú is a family jewelry store founded by Mr. Gerardo Zela, the first Peruvian Gemologist at the Gemological Institute of America (GIA).
Throughout its more than 14 years of being established, the company has always had as its main objective to educate people about this fascinating world of diamonds in order to avoid negative experiences.
Currently it is one of the most prestigious jewelry stores in Peru.
The design made was completely new, moving away from the old design but without neglecting the established graphic line and the rules of the brand manual.
White was given as the base color to give elegance and more contrast to the products, as well as to give an order to the design. Unlike the previous design, the base color was black.
The most difficult challenge was to obtain a fluent order for reading since the web has a lot of relevant information not only for customers, but also for connoisseurs, so the resource of slides and slides was used a lot.
