Pazzy is a small company dedicated to making dog biscuits with great care, knowing that the owners care a lot about giving their pets the best. That is why they are dedicated to making nutritious snacks that are very good for different canine activities, including training, as a reward or as a food supplement to their daily diet.
The design structure is made up of 3 blocks for both sides of the packaging. For the illustrations, I went for a flat design, without shadows or lines. Basically, lettering and decorative elements as support (flavors/inputs and shapes).
The objective was to maintain the content of the packaging but redesign it in a way that gave more life to the product and expressed the brand concept, in addition to prioritizing the differentiation of flavors (in the old packaging there were only two colors, blue and red).
The design structure is made up of 3 blocks for both sides of the packaging. For the illustrations, I went for a flat design, without shadows or lines. Basically, lettering and decorative elements as support (flavors/inputs and shapes).
The objective was to maintain the content of the packaging but redesign it in a way that gave more life to the product and expressed the brand concept, in addition to prioritizing the differentiation of flavors (in the old packaging there were only two colors, blue and red).
