John Lloyd

2732 Long Shadow Lane
Cordova, TN 38016
901-831-0383

Professional Experience

RCF Design – Principal

2005 – Present

I’ve always had a hard time labeling RCF Design, to be honest I don’t really try anymore. It’s really become more of a personal brand for me, and like most user experience professionals, labels and job titles don’t define the work that we actually do. I design and build digital products, I love solving problems and I love working with great people. Sometimes those problems are on a small freelance project for a local children’s museum and my role may start with sketches and wireframes and end with a delivered product, sometimes those problems are in a room reservation system for a fortune 500 company with my role being to design a mobile interface and I get to work with a great team of product managers, information architects and programmers but often times that problem isn’t even mine and my role is to critique and challenge the designers on my team.

ALSAC/St Jude Children’s Research Hospital – Interactive Designer/UI Developer

2010 – Present

I am currently working as a UI lead for our e-commerece platform as well as our peer-to-peer fundraiser platform. I work with some great people and the work that we do is for an amazing organization.

Hilton Hotels Corporation – Web Designer

2007 – 2010

My responsibilities were to design and build online products for both existing and upcoming domestic and international sites. My primary focus was on usability and branding for the multiple hotel companies in the Hilton Worldwide portfolio of brands. One of the most exciting projects that I undertook in this role was to design the first mobile experiences for the these hotel brands with a series mobile optimized sites and iPhone applications.

Ducks Unlimited – Senior Graphic Designer

2004 – 2007

My primary focus was to help develop and establish a new brand identity system across multiple market segments. My responsibilities consisted of directing photographers, managing internal and external vendor relationships, managing a student internship program and designing a wide range of materials including fundraising collateral, magazine editorial, annual reports and websites.

Great Southern Corporation – Art Director

2002 – 2004

I directed and executed all creative projects for the four companies owned by Great Southern Corporation, working primarily on material for Brahma Glove Company and John Deere, NASCAR and the NFL licensed products.

Education

BFA with a concentration in graphic design –The University of Memphis
2002