In 2006 Ducks Unlimited launched it’s Wetlands for Tomorrow Capital Campaign, and the in house team was asked to design the case statement for this campaign with it’s lofty goals of raising 1.7 billion dollars. One of the major communications goals of this piece was to highlight DU’s areas of critical need

For this piece and several others that would accompany this campaign, we went with the concept of “Imagine”, it gave us alot of visuals for some great photography and plenty of talking points.